UGG Brand History
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The UGG Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the Ugg Boots brand began to take shape.
It was in 1998 that UGG Australia brand first stepped up alongside the world's finest luxury footwear brands. Genuine Ugg Boots was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.
In 2003, UGG was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. From that moment on, sheepskin footwear would be seen on the runways in Milan, Paris and New York; and it all began on the beach in ugg official store. The luxury and comfort of UGG Australia proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for UGG Australia,such as classic ugg boots .The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as ugg sheepskin boots reached beyond the beaches of California to New York City - and beyond.
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