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louis vuitton outlet the 2010 World Cup in South Africa go to war soon, and in the pitch outside, a sports marketing war is also in full swing - Sports celebrity endorsements, souvenirs, prize quizzes, part of marketing the title so popular. Right now, many domestic brands have also launched with the World Cup soccer-related clothing line, they played sports marketing brand.
paid off, and skills
experts said, in fact, so that the local sports marketing company so good momentum, from a data: in China's economic restructuring and social transformation, Sports industry is seen as 2 trillion market is expected to pull the green \
However, the sports marketing is not a Midas touch, lack of system, communication strategies, and permeability ratio of long-term planning of enterprise marketing resources, marketing is often difficult to achieve the set goals,chanel handbags for sale, and sports marketing required to pay the huge costs often become the bottleneck of corporate branding to deepen.
the responsible company in the eyes of Anta, sports marketing, first of all be \contend with the international giants. Example, Nike has already formed a set of resource selection and training sports stars mature system, sports brand in addition to raising the domestic price tag, the star would be difficult to get the same resource.
marketing experts Zhangfa Song said China's domestic brands is difficult to grab the core resources of the international event, usually only won marginal resources or related events. If the fight to the death of a stroke event to compete for the same resources, the domestic brands need to pay higher than normal 2 to 3 times the cost price of the price.
problem not only in this, insiders suggest that the domestic brands won the international competition of resources, the next question is the cost-sharing. The international brand is concerned, is a cost-sharing in the global market, minimize risk; but not yet truly out of the door of the local brands, only in the Chinese market within the scope of cost sharing, the risk borne by the pressures and larger natural much more. Overall, from the current level of development of local brands, the competition for resources in international competitions, is a low cost, high-risk, high cost of a trade war.
Therefore, Anta relevant person in charge that local businesses should follow their own path, rather than simply copy the Nike seize international star resources, Adi seize the resources of international competition two \.
aimed at the next attack
tried a lot of sports marketing, domestic brands are thinking the same question: do sports marketing international brands, local brands are doing, why is not effective the same? Why Adidas unbreakable with the formation of the relevance of the Olympic Games?
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